VIEW.COM.AU Autumn campaign kicks off with enhanced site experience

Tuesday, January 30, 2024

After a successful launch period through October & November,
where product testing was conducted and the brand platform was put in place,’s
autumn campaign launches this week.

VMG’s Chief Product Officer, Jordy Catalano said “ is doing things differently; to
offer a complete view of the market with all 10 million properties, whether they're for sale or not,
able to be searched from the one environment has never been done before. We’re excited by
what we’ve learnt during the launch period and the consumer response to the product to date.
But we’re only just getting started.”

“Like with all new product launches, once we get volumes of users on the site we start to learn
more about what consumers want. This has fed an exciting product road map, with many
enhancements in place in time for the Autumn campaign but with many more still to come.”

Key product enhancements include:

  • Improved homepage search with filtering and surrounding suburb capabilities
  • “See All” functionality enhanced to act as the trigger to add unlisted properties to a
    search, which gives users the complete view of the property market, not just those
    properties that are currently for sale
  • Continuous vertical scroll for properties on search results
  • Improved map functionality with dynamic search as the map is moved
  • Improved focus on lead generation for vendors and agents with persistent enquiry
    buttons, enquire directly from map or list view & ability to enquire from the image
  • Buyer leads for unlisted properties via the “Love this property?” enquiry button to be
    concierged prior to going to agent partners. This feature allows users to express their
    interest on properties that aren't currently for sale, and have an agent contact the owner
    to discuss a potential sale.

VMG’s Chief Marketing Officer, Paul Tyrrell said, “the Autumn marketing program will run
through until early June with our property eagle as the lead with some tactical extensions due in

“Like the product, the marketing program aims to do things differently and early response to the
campaign has been very strong with 92% of people surveyed having a neutral or positive
response to View as a result of the advertising.”

“October & November were used to test a few things, build a platform for the brand and seed
out the core messaging. With this under our belt and the product enhancements in place, we’re
now in a great position to hit the market more aggressively and build through Autumn.”

“The Seven West Media partnership will be taken to the next level with integration in programs
including Seven’s new renovation show Dream Home, Better Homes & Gardens and the 2024
AFL coverage. This will be supported by extensive Out of home media via QMS, ACM coverage
across regional Australia and a significant digital spend.”

Agent partners of View are also starting to see the results of the new platform with the Premium
product generating 10 times more enquiry on average than the Basic (free) listing and the
benefit of receiving both vendor and buyer leads for unlisted properties.

VMG’s Managing Director of Residential Trent Casson said, “Agents are at the core of
everything we do. It's early days but it's really pleasing to see such strong results for our agent
partners, particularly the results for the premium listings. Though it is free to list on,
we’re showing the true value our premium products have in terms of driving page views and
enquiry, which will only grow as we build our audiences.”

For more information please contact:
Paul Tyrrell
View Media Group
P: 0416 124 568

Download PDF

Get in touch with us by filling out the form below

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.